What makes one blog post go viral and another disappear? It’s the Art of Digital Marketing, and I’ve spent years dissecting it.
As a copywriter, my focus is always on the reader’s journey and how I can use language to build trust and inspire action.
Here on my personal blog, I share the lessons I learned during my time at CopyHouse. Dive into the links below to read some of my published articles.
B2B SEO and Social Media Optimisation
Image Credit: Greg Bulla
How to Implement Generative AI in Your Content Strategy Without Losing Quality
The ‘garbage in, garbage out’ principle holds true that poor AI prompts result in low-quality AI content that lacks the substance needed for effective marketing. Learn how to use generative AI for content creation without sacrificing the unique spark of human creativity.
Read the full article here.
How LinkedIn Can Supercharge Your SEO Strategy
LinkedIn is a critical B2B marketing machine, with its recent algorithm updates causing posts to gain significant real estate on Google’s first page. This article shows you how to take advantage of the platform’s built-in search visibility and its 277% higher lead-generation effectiveness rate compared with other social platforms.
Read the full article here.
The 7 Most Common B2B LinkedIn Marketing Mistakes to Avoid
75% of B2B buyers use social media to inform their purchasing decisions, so consistent posting of genuinely valuable content is absolutely vital for nurturing prospects and showcasing expertise. This post explores seven common LinkedIn marketing mistakes that stifle audience resonance and business growth.
Read the full article here.
How the LinkedIn Algorithm Works and What You Need to Know
LinkedIn’s algorithm prioritises genuine professional connections and knowledge-based content over superficial interactions, which explains why aggressive posting often yields low engagement rates. Discover the nuances of LinkedIn’s algorithms and learn how to adapt your strategy to attract qualified leads (hint: it’s all about emphasising high-quality thought leadership and industry expertise).
Read the full article here.
Thought Leadership & E-E-A-T Building
Image Credit: Riccardo Annandale
Personal Branding and Thought Leadership Blueprint (2024)
Amidst intense competition for attention from 4.8 billion social media users, becoming a thought leader is crucial for building trust and influencing buying decisions. This post outlines the essential steps for developing a robust social media strategy that consistently shares valuable insights to organically grow your authority online.
Read the full article here.
How to Conduct Interviews for High-Quality Article Content
Audiences demand and deserve authenticity. Expert interview content is a powerful format, with 25% of brands now seeing amazing results using this strategy. This guide shows you how to conduct impactful interviews to add vital credibility, align your content with Google’s E-E-A-T framework, and create memorable, highly shareable articles.
Read the full blog post here.
Quality Assurance and Copywriting Agency Workflow
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How to Properly Interrogate a Content Marketing Brief
A breakdown in communication during the initial briefing stage can completely undermine a high-impact content strategy, leading to wasted time and frustrated teams. Here, I break down the exact framework for auditing client briefs and identifying potential hurdles early on, ensuring every piece of content aligns perfectly with both brand goals and audience needs.
Read the full article here.
Client Collaboration: Achieving the Ideal Working Alignment
Nearly half of all brands outsource content to alleviate internal burdens, but industry findings show that 41% are dissatisfied with their writers’ work due to a fundamental communication misalignment. Learn the essential strategies for content marketers to achieve smooth client collaboration and turn out high-quality content every time.
Read the full article here.
How Client Feedback Can Save Your Second Draft
Facing a disappointing first draft from your copywriter can be frustrating, but rash decisions like firing writers or ditching agency contracts is rarely the answer. This guide offers more calm and grounded strategies for passing on constructive feedback to salvages the second draft and avoid the demoralising time-suck of AI reworking.
Read the full article here.
Audience Analytics and Conversion Strategy
Image Credit: Andy Tyler
Guide to Leveraging Data Analytics for Advanced Segmentation in Tech
To thrive in today’s hyper-competitive tech industry, brands must move past one-size-fits-all marketing by making every customer interaction unique and conversion-focused. This guide explores how to leverage predictive data analytics and advanced customer segmentation to personalise customer journeys and bolster the success of all your marketing efforts.
Read the full article here.
The Art of Simplifying Complex Topics in Content Marketing
The secret to engaging new audiences lies in distilling complex ideas into their simplest, most relatable essence, rather than relying on industry jargon. This post explores the art of simplifying complicated topics by understanding your audience’s knowledge levels and content needs, ensuring your core marketing messages stand out in a way that’s powerfully simple.
Read the full article here.
Why Business Marketing Cannot Succeed Without Content
Content marketing is proven to be cost-effective and generate 3x the leads of traditional marketing, yet a quarter of marketers struggle to convert that engagement into sales. This post explains why content is essential for modern business success and provides the actionable strategy needed to move your campaigns from ’attention-grabbing’ to truly conversion-magnetic.
Read the full article here.
How to Build a Customer-Obsessed Marketing Team
Achieving ROI and ensuring your brand messages carry across all channels requires truly knowing your customers inside and out, making a customer-obsessed marketing team essential. Here, we explore actionable approaches to structuring B2C teams, maintaining a consistent tone of voice, and delivering a cohesive brand message using successful global brands as your benchmark for customer-centric marketing.
Read the full article here.