If you want new customers to notice your brand through search, you will need to provide a wealth of fresh content on your businesses' website.
A blog can be the ideal place to compile your ideas and motivations, as well as showcase the myriad features and benefits of your services.
In fact, the attention of one Linkedin or guest blog post can get you noticed by thought leaders in your industry, skyrocketing your brand to success.
Here are five blog topic ideas for startups looking to present their wares in the simplest most-cost effective arena, your company’s blog.
Find The Problem Behind The Problem
Coming up with attention-grabbing headlines that solve your customer’s problems is the best place to start with your content planning strategy.
List your audience’s main hesitations in purchasing your product. Then come up with content ideas that help turn their opinions around.
In looking for useful topics to cover, think about the secondary background fears that may keep your consumers up at night. For instance, if your product serves a communication issue, create content that helps people improve their communication skills in an alternative or more general way.
People like to feel right about the actions they take in life and the content they read online. If you present a solution to a deeper problem the client never knew they had, you can do a lot to help them warm to your brand and ideas.
The Journey Is Just As Important As The Destination
When you are just starting off in business, no one expects you to know every single thing there is to know about your industry. Therefore, your startup blog could be the perfect place to research and ‘workshop’ the ideas and themes that keep you and your small team motivated.
For instance, if you run a business that enables users to boost their productivity, review some personal development books and tools on your blog.
There is nothing worse than a one-note company blog that regurgitates the information in your sales pages in different ways.
Inspire ‘the next chapter’ in your customer’s story and help them achieve their other long-term life ambitions.
Hijack The Headlines
As a business leader, time-pressures can often prevent you from keeping a close eye on the news.
However, you should set up Google Alerts for industry keywords, and try your best to come up with ideas that discuss relevant newsworthy themes. This should be relatively easy to do as a new startup, as there are tons of dedicated news and trade sites for every industry imaginable.
If you stay away from the more politically-motivated themes and concentrate instead on the unique aspects of your business, this will help you stand out from the competition. For instance, if you are a brand that promotes a particular social cause, look for positive stories that bolster your message. Leave the doomsday narratives and naysayers alone, as 'feeding the trolls' can affect your businesses' bottom line adversely.
However at the same time, don’t be vanilla in your opinions and thought leadership content. Pick a side of the fence on a non-controversial issue and construct a rational case for your views within your site's blog.
Find Your Social Media Influencers
Social media influencers, regardless of the platform, garner massive sway with everyday internet users. From the huge online celebrities with millions of fans to the tiny niche influencers, find these voices and start interacting with them on your blog.
Influencer round-up posts are an excellent place to start. You can also find a wealth of inspiration from these famed poster's fans, contacts, and comments.
For instance, if you run a productivity app startup, look for lifestyle and entrepreneurial influencers and take some tips from them. You can even send them your finished article via Twitter or Linkedin.
However, try not to make your message come across as overly self-promotional. If you want to earn the influencer’s interest, don't spam their feed with 'notice me' messages.
Instead, comment on their work and interact with them over the space of a few months. Once you have piqued their interest, point out your post in the hopes that they like and share it of their own accord.
Fire Up Your Time Machine
Making predictions as a wannabe thought leader could help you get noticed - provided you have the research findings to back you up. Study up on the latest trends and technologies disrupting your industry. These could take the form of A.I or machine learning tools - the long-term possibilities, both of which, have yet to be fully realised.
List out your top predictions for the year ahead and stick them up on a blog post to review at a later date.
It doesn’t matter if your predictions turn out to be way off the mark. You can then choose to write an update post going over the points you missed, one by one. Talk about the developments that happened instead.
Digital marketing guru, Rand Fishkin, has been a big fan of this article format for over a decade. Over the years, Rand’s predictions have proven to be on-the-whole pretty accurate, and these posts have helped firmly solidify his reputation amongst marketing professionals the world over.
Regardless of the industry you’re writing for, your customers are the best source of inspiration for blog topics. Find your potential audience on social media and look into their common questions and subjects of interest.
The purpose of a company blog is to provide a wealth of information to help your customers make a buying decision. Make sure you are doing all you can with your blog’s content to help guide this process.
Need a bit of help? Get in touch. I can help give your startup blog a flying start with some sparklingly original content.